.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once adapted to snagging billions in equity capital every year, have raised virtually $360 million so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That lag is due to market saturation, heightened regulatory pressures, as well as economical uncertainties.ADWEEK spoke to five VCs that continue to purchase adtech firms, in spite of these difficulties, about what they are actually searching for and also what they avoid. Perhaps unsurprisingly, these real estate investors are actually targeting options in privacy-focused technologies as well as industry-specific locations such as connected television.